Hotel E-Marketing

Hotel e-Marketing

 

Hotel website should cater to the interests of two main groups:

  • The guests, and
  • The search engines

They are equally important, and in today's marketplace, it is safe to say that without a focus on the search engines and appearing prominently there, attracting guests who do not know your hotel name and web address will be near impossible.

 

Today, a hotel cannot successfully operate in a market without having a properly conceived and implemented e-Marketing programme alongside their website. This programme must begin with the guest and understand what your guests are interested in, what questions they have, what they search for, both when they do a hotel-related search, but also when they do a destination-related search, as many travellers know only where they are going and doing not where they are staying whilst there. Without this understanding, your new website will not serve its sales and leads generation purpose.

 

e-Marketing spend increases each year, but are your efforts yielding the desired results? Or perhaps you are just getting started and not sure where to begin? Either way, we have the expertise to determine where you can make the biggest impact with the least amount of resources. Beyond helping you set budgets and goals, e-HotelServices help set-up, manage and run your campaigns including everything from strategic conception to reporting and ROI analysis. We have expertise within areas such as pay-per-click (PPC), search engine marketing, search engine optimisation (SEO), strategic linking, e-Mail Marketing, database marketing, and more.

 

Our track record is strong and includes:

  • ROI on investment for projects with eH involvement range from 300-3000% (increase in revenues/our costs) in less than one year.
  • Increased bookings over 200% in less than one year
  • Average increase in own web revenue contribution from 2% to 12% in less than 2 years.
  • Over 15 years experience working in hotels, resorts, and hospitality venues

Want to learn a bit more? Here's a short presentation that illustrates what we do.

 

Please contact us for further details, or price quotes and availability.

 

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